If you have ever walked into Sophie, you've probably seen a Z Supply item. Actually, you've probably bought a Z Supply item.
My way of identifying Z Supply is by touch, those pieces are So. Freaking. Soft. When you put on this brand, you are undeniably getting comfort. The other defining characteristic is their love of pockets in their dresses--Yay! Finally! Pocket dresses!--It's basically Z Supply's way of saying "you're welcome." No longer do I have to awkwardly clutch my keys and phone in a sweaty grip. There have been too many close calls where I almost left my phone in some nondescript place.
Z Supply characterizes their own clothing as "effortlessly chic" and "easygoing essentials," and it's true. They offer simple pieces that can easily be dressed up with heels and jewelry or dressed down with a baseball cap and sneakers. This is coming from a girl who struggled for an unreasonable amount of time trying to find a fancy-but-not-too-fancy dress in her closet for an event yesterday. It was a difficult time for me... Today, I bought a Z Supply dress so I never have to worry.